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Finding Your Competitive Advantage

Oct 18, 2013

Getting The Advantage:

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Defining the Competitive Analysis

Oct 7, 2013

Working With Venture Capitalists

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The Map to TOMA

Sep 24, 2013

When I Was Young:

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Top Of Mind Awareness: Where is TOMA? Do I Need a Map To Find It?

Aug 8, 2013

Language is a funny business.  In the 1980s I was approached by the head of the National Institute of Mental Health  (NIHM) for helping them in an interesting project.  They...

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The World is a Dangerous Place: Why the Client Experience is Critical

Jul 21, 2013

The world is a dangerous place.  It is not only bad instances of The Client Experience.  There was a period of time when friends would not travel internationally with me.  Why?...

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Wow, What A Nice Office: Establishing the Client Experience

Jul 14, 2013

I was always fascinated listening to people I met share their opinions on companies.  Sometimes they were companies they had done business with, other times they were companies...

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Assessing Your Company Against the 8 Disciplines of Business: Is That All There Is, My Friend?

Jul 14, 2013

My early days of helping companies were usually driven by organizations that had “needs”.  Yes, the needs were measured in money, and as I pointed out in What I Found Out When...

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Why It Is Not About the Profits

Jul 4, 2013

Like most young people coming into the business world, I knew the objective was to make money, and you did this by being “better, smarter, faster, easier, friendlier” than the...

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Understanding My Value and Worth: Now, How Do I Get Paid?

Jun 19, 2013

What am I worth?  This was the recurring question in my 20s.  When I first got out of college (1972) I was sure that making $50,000 per year meant I’d died and gone to...

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What Are CFOs Anyway?

Jun 14, 2013

I have always been a “change agent”.  Hopelessly addicted to “fixing” broken things since I was a child, and doing it on a non-existent budget (maybe the results of being the...

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